Souky.pro – marketplace architecture for classified ads in Tunisia

Project overview

Souky.pro is a classifieds platform for Tunisia: publish a listing for free and quickly find offers in your own city.

Initial challenge

Marketplaces rarely fail on design — they fail on structure: vague categories, a fragile listing flow and pages that local searches never reach.

Goals

The platform was framed around a few clear goals:

• publish a listing in few steps
• narrow offers down by city and category
• smooth use on a smartphone
• findable pages for local search queries
• a structure that holds as listing volume grows

Target audience

Private sellers, small traders and local service providers across Tunisian cities, overwhelmingly on mobile.

Strategic approach

Taxonomy came first: cities, categories and subcategories. List, detail and submission pages were derived from it so that URL structure and navigation follow the same logic.

Information architecture

The architecture combines two dimensions: place and category.

• home page with search and category entry
• category pages with filters
• city pages as a local entry point
• combined city + category pages
• listing detail page with a contact path
• guided listing submission flow

Design and user experience

Mobile-first interface: compact listing cards, legible filters, easily reachable buttons and a submission form split into understandable steps.

SEO and AI-search foundations

City and category pages are planned with descriptive URLs, unambiguous H1s and introductory copy, so each page covers one recognisable search intent and can be interpreted correctly by AI answer engines.

Analytics and tracking

The relevant events are defined: search, filter usage, listing views, contact actions and completed submissions. The full analytics setup follows as development progresses.

Automation and integrations

A listing assistant helps write the title and description and suggests a category. It is designed as part of the submission flow and is currently in development.

Multilingual implementation

The interface is planned for French and Arabic, including RTL rendering. City names and categories are maintained per language instead of auto-translated.

Current implementation status

Active project in development. Structure, navigation and listing flow are defined conceptually and partly implemented; listing assistant, analytics and further marketplace features follow step by step.

Principles from this project

On a marketplace, taxonomy decides visibility. Model cities and categories early and you get navigation, URLs and SEO structure in one move.