VERDEVA – a B2B brand presence for dried herb exports

Project overview

VERDEVA is an international B2B brand for high-quality dried herbs from Tunisia, addressing buyers and processors in Europe and the Gulf region.

Initial challenge

In export business, trust is decided before the first conversation. Without a professional presence, clear product information and a visible contact path, the enquiry never arrives.

Goals

The online presence was aligned with the B2B buying process:

• a credible brand perception in an export context
• understandable product and packaging information
• communication in the languages of the target markets
• a clear path to a B2B enquiry
• SEO foundations for international visibility

Target audience

Buyers, importers, wholesalers and processing companies in Europe and the Gulf states.

Strategic approach

Brand, core range and value promise were sharpened first; the website was then treated as a sales document: products, quality, packaging, origin and contact in the order of the buying process.

Information architecture

The page structure mirrors a buyer's questions.

• home page with positioning and product overview
• product pages with description and packaging details
• company and origin information
• B2B enquiry form

Design and user experience

A calm, product-led layout with generous imagery, clear typography and a reading experience that holds on mobile as well as on desktop.

SEO and AI-search foundations

Implemented: a clean page structure, explicit titles and descriptions and descriptive product copy via Rank Math, written so product information can be reproduced correctly, including by AI answer engines.

Analytics and tracking

No confirmed analytics or conversion tracking setup exists for this project. Simple measurement of the enquiry forms is the intended next step.

Automation and integrations

Enquiries run through WPForms into a defined email process. No further automation was implemented for this project.

Multilingual implementation

The site is multilingual through TranslatePress so buyers read in their own language and product terms stay consistent per market.

Current implementation status

Live at verdevaexport.de. Brand presence, product presentation, multilingual structure and enquiry form are delivered; content and SEO structure continue to be expanded.

Principles from this project

B2B websites are sales documents. Complete product information and a clear enquiry path carry more weight than visual effects.